* Monday E-blast Marketing
One of KJF Partners’ Core Values is:
“We are driven by our personal commitment to create value for our investors, tenants, teammates and brokers.”
To serve our broker partners, we send occasional emails that focus on things that I have learned through my brokerage history or that I notice from my current role on the principal side of the business.
Brokerage is a very challenging business and maximizing the effectiveness of your marketing efforts increases the likelihood of getting properties sold.
I want to share our experience with some of the e-blast marketing that we currently receive.
Send fewer e-blasts on Monday-spread them out:
We’d like you to be aware that we receive two to three times more e-blasts on Monday than on any other day of the week. Trying to review the marketing material that we receive on QSR properties is becoming overwhelming. Even more so on Mondays. Increase your chances of us reviewing your deal by sending it Wednesday, Thursday or Friday.
Put relevant information in the subject line:
For us, if the subject line does not have the name of the tenant, “QSR,” or, at a minimum, the property price, we probably don’t have time to open it and review it. I believe most buyers have a product type or, at least, a price range they target for acquisitions. Include information in the subject line that lets me know that “this is for me.” Lines like “generational asset” or “never before on the market” do not prompt me to open your email.
The emails I appreciate most:
Several brokerages send emails where I can see the deal type or tenant type, the price, the cap rate and lease term very quickly. In seconds, I have all the information I need to decide if this deal could be a possible acquisition for us. That is efficient for us and it guarantees that your actual prospect will know it’s for them. I know that some deals have prices or cap rates that may not be attractive or competitive. You are hoping that the buyer will open the deal, find the extraordinary merits of the deal and be willing to pay your above market price. I believe that’s what voice to voice calls can do but busy principals probably do not have the time to go through every offering in detail as we get hundreds of them every day.
Don’t assume we’re not interested if we didn’t respond to your e-blast:
There are so many properties being marketed using e-blasts that it is unlikely that we get to all of them. If you believe that a deal you are marketing is an opportunity for us then, please pick up the phone and give Nikki Faris at (949) 485-0620 or me a call. Sell us on why this could be a good prospect for us. We believe this is a personal business so make it personal and give us a call.
If you find ways to make it easy for me to decide if this deal is for us, (or your target prospects), it will be profitable for both of us.
Happy Hunting!
Joe and Nikki
Joe Faris
KJF Partners Inc.
Cell Phone: 949-275-5038
Email: [email protected]
Website: www.kjfpartners.com